Search Engine Optimisation (SSEO) is a strategic combination of techniques designed to raise a website’s ranking in the search engines’ natural listings. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria.

To ensure your site ranks as highly as possible, Global HQ - Olive will perform (amongst other techniques) a combination of the following:

This offering includes study of the on page and off page optimisation factors of the competitor’s website to help in knowing how the competitor is faring on the search engines. (Specified by the client) It also helps in identifying the phrases which the competitor’s are targeting. This will help you finalise your preference of key phrases and reach the target set for Search Engine Marketing purposes.

Using our powerful research tools Global HQ analyses your suggested key phrases to identify the levels of traffic and competitiveness. Based on this research you can then decide on a set of key phrases that will bring your site more awareness. Global HQ will thoroughly research key phrases for relevancy and competitiveness in order to settle on a target set that will bring in relevant traffic to the site.

Search Engines live and die by their ability to produce relevant results for their users. By employing specific guidelines they crawl through their huge databases of sites to identify the websites that are most relevant to the searcher’s key phrases. A combination of the following procedures (amongst others) are undertaken to optimise your website:

1.       Content optimisation

2.       Page and link renaming

By renaming the pages and the links within your website using your target keywords we can increase the keyword density of your site allowing the search engine spiders to rank your pages a lot higher.

3.       Site-map update / creation

Site maps act as the roadmap of your website for search engine crawlers. The more of your website a search engine can see the better change you have of ranking higher in a search result for a certain topic. A full text based site map is crucial in making the site search engine friendly.

Tagging

The Title, Keyword and Description tags for each individual page of your site. This means we can target different key phrases for different pages and increase the levels of traffic from a greater range of key phrases.

Additional Navigation Bar

We provide he spider as many ways of reaching a page as possible – to include two  navigation bars, links from images, links from content, etc.

This increases the chances of a page being reviewed and indexed. The easier and more convenient it is for search engines to scan your website, the more traffic they are going to deliver to your website. The pages that are to be promoted need to offer more entry points to spiders to ensure that these pages get indexed.

The target pages should link to all the pages of your site.  This can be achieved simply by implementation of a textual navigation bar (at the bottom of each page).

HTML Coding Validation & Correction

 Robots.txt

Search engines will look in your root domain for a special file named "robots.txt" (http://www.abc.com/robots.txt). The file tells the robot (spider) which files it may spider (download). This system is called, The Robots Exclusion Standard.

 Image Optimisation

URL Architecture

Documents and other objects can be linked within the site using absolute or relative links. Search Engines give more importance to the links which are absolute rather then relative links and therefore positively influences search engine rankings.

301 Permanent Redirect

If you are considering moving a page on your web site into another folder or simply renaming it; there are a couple of important points to consider. The most important issue is that if the page you are moving or renaming has a good search engine ranking already, or may have been bookmarked by your visitors; all your hard work could be lost.

Bearing in mind that search engines can take months to refresh their listings, any visitor clicking on a search engine result may be severely frustrated if they don't arrive on the page on your site. You could always use a custom 404 error page; but this is still an extra hurdle for visitors to jump and the rankings you have built up for the page in question will be lost.

Inbound Links

 Spider's require as many ways of reaching a page as possible. One of the ways this can be achieved is by providing links from content. WebNet specialise in this - we also use relevant anchor text in inward links.

Site map

Google Yahoo and MSN Sitemaps inform and direct search crawlers to the website pages. Webmasters can place a Sitemap-formatted file on their Web server which enables search engines, including Google crawlers to find out what pages are present and which have recently changed.

Maintenance

Ongoing improvements to existing key-phrases in response to changes in search engine technologies, new techniques and increased competition for listings.

Marketing online is more effective than traditional marketing and costs less!

Consider these facts:

1. Over 60% of all first time visits to a Web site occur as the result of a search! Search engine marketing, getting your Web site at or close to the top of search engine returns, is therefore the single most effective marketing that a company can do.

2. These visitors are pre-qualified leads to your business! Even more important than the amount of traffic received is the quality of traffic - the visitors that arrive as the result of a search are pre-qualified. They are already looking for the products and services your company offers.

3. Contextual Internet advertising is low cost against the return. That's why "pay-per-click" advertising, advertising that presents itself as a search result, is now bigger than banner ads!

 Search Engine Marketing has a higher ROI than Traditional Marketing

A report called Double-Click Summer Cross Media Reach Study indicates that the most popular websites deliver audiences that are larger than the audiences delivered by the average episode of the most popular prime time TV shows and are often comparable in size to the most popular consumer magazines audiences.

Search engine marketing is something even better than traditional advertising because most advertising is interruption advertising. While the interruption model is widely used and does work offline, online users want the info without the ads. Search engine marketing is very effective as a non-interruption information source. Research shows that Internet users expect the Web to be the provider of answers to simple queries, and they do not want to sift through advertising to get what they want.

Search engine marketing is more commonly viewed akin to traditional public relations because the "advertising" is the content that the audience came for. A search engine listing is more like a referral because the end user is asking a trusted source for an answer. The answer is the search result.

Another clear advantage is that search engine marketing evens out the playing field for savvy marketers to compete with established brands and household names. This is because search engine position is not based on the size of your company or annual revenues. It's based on the depth of your content. You don’t have to match your bigger competitors advertising dollar for dollar because search engine marketing is proven to have the lowest cost of acquisition of any advertising vehicle. It provides a very high return on investment (ROI) because of its high conversion ratio of visitors to buyers and its relatively low cost per lead. This chart proves that you can get just as much advertising mileage out of search engines for a fraction of the price of direct mail or even banners.

How Do Search Engines Work?

A search engine is a giant database of internet sites and pages. A search for the keyword ‘Monopoly’ on Google will search their entire database and return a list of websites that mention ‘Monopoly’ in order of relevance.

A search engine such as Google will judge a site’s relevance according to a wide combination of criteria. We use extensive and detailed knowledge of these criteria to optimise your website to become as relevant as possible.   

The majority of internet search engines (Google included) use automated software ‘spiders’ to collect sites for their listings. Search engine ‘spiders’ crawl the internet looking for websites that meet their criteria for inclusion in their databases. The Yahoo! Directory differs from the majority of search engines in that a member of the Yahoo submissions team checks all websites that are submitted before they can be included. 

Pioneers and industry leaders, Global HQ  and Olive  provide a comprehensive suite of search engine optimisation and Internet marketing services. Olive catering to a 1000-plus global clientele spanning the UK, Ireland, USA, Canada, India and the Middle East.

We focus on top rankings and tangible results while offering most affordable solutions. Best of all, Global HQ - WebNet and Olive are ethical following the "No Spam" policy – so that your site is never blacklisted.

 Our Expertise

Our Team

Industry knowledge, technical skills and excellent project management are some of the key features of our 12-member SEOteam delivering world-class services across the globe. We have attracted and retained some of the best talents including e-Business Strategists, Internet Marketers, SEOConsultants, SEOCopywriters, Project Managers and Account Managers.

Expert Rating Certified

Olive is a qualified Search Engine Marketing Certified – developed and conducted by ExpertRating, an ISO 9001:2000 certified company (from TUV America) and a leader in Online Certification and Employment Testing. Developed under ISO 9001:2000 standards, ExpertRating Certifications are accepted by hundreds of employers/organisations worldwide, and companies like Ericsson, IKEA, Convergys and Deltek Systems are using ExpertRating to evaluate their employees.

Joining the rank of over 2, 00,000 ExpertRating Certified Professionals across the globe not only demonstrates our constant endeavour to attain knowledge and skills with best international standards, but also highlights the dedication and professional commitment of the SEOconsultants. 

 Over 1000 Clients including:

Advanced Search engine Optimisation Consulting Services Packages

Phase I

a)       Website Analysis

b)       Competitor Analysis

Phase II

On page and off page optimisation

 Phase III

Submissions to some engines - or Via other high ranking sites, using a linking structure and Site Maps (Ping Function) 

Phase IV

Ranking & Traffic Report on Google, MSN & Yahoo

Phase V

Maintenance

Phase I

a)    Website Analysis & Technical Audit

We will generate a technical audit report of the website on the basis of search engine parameters and guidelines which will provide an insight into the current status of the site prior to any optimisation in order to develop your SEOstrategy

We will consider the following;

• Number of inbound links on Google, Yahoo and MSN

• Number of outbound links on Google, Yahoo and MSN

• Number of pages cached on Google, Yahoo and MSN

• Current Ranking on Google, Yahoo and MSN

• Java

• Flash

• Alt Tags

• Frames

• JavaScript

• Pop-Ups

• Load Speed

• Browser Compatibility

• Site Map

• 3 Click Rule

• Internal Link Architecture

• URL Architecture

• Robot.Txt

• Very Similar Pages

• Image on Top

• Background Image

• Design Consistency

• 4 GIF Rule

• Meta Tags Spamming

• Alt Tags Spamming

• Invisible Text

• Hidden Text

• Keyword Spamming

• Page Redirects

• Doorway Pages

• Cloaking

• Mirror Pages/ Content

• Page Jacking

• Keywords Density

• Keywords Prominence

• Keywords Proximity

• HTML Errors

• 301 Redirect/ Dead links

• Dynamic Content

• Supplement Results

• Google Sandbox

• Multiple Domains

b)    Competitor Analysis (Competitor review Vs Client's website)

• Key-phrase targeted

• Age of Domains

• Number of incoming links

• Current rankings on Google, MSN and Yahoo

• Search engine saturation

• Load Time

• Traffic comparison for the key-phrases targeted on the internet

• Supplement Results

• Page-Rank of the targeted pages

The data garnered from the above exercises will be thoroughly analysed to review how your competition is faring on major search engines. The results derived will enable us to come up with appropriate measures, helping you to rank high on major search engines.

Phase II: On page and Off page optimisation

In this phase, on the basis of the search engine guidelines and parameters, we will do on page and off page optimisation. Please find beneath some of the most important factors on the basis of search engine criteria  and guidelines.

•     Keyword Research & Analysis

•     Finalised Key-phrases Pre-optimisation Ranking Audit report

•     Identification of Pages for Key-phrases

•     Optimisation details Summary Report

•     Google Site map

•     Robots.txt

•     Google Analytics

•     Creation of new pages if required (at a cost)

•     URL Architecture

§         Site map - manual or using Web net's automated system

•     Content Optimisation of pages identified

•     URL re-naming

•     Links re-naming - Link to site map

•     Meta Tags Composition & Upload

•     301 Redirects

•     Inbound links (hyperlinks in the content)

•     Additional navigation bar (only for optimised pages)

•     HTML coding Validation & Correction

•     Image optimisation (as per w3c standards)

Phase III: Submissions

Global HQ submit individual pages of your site independently, a practice known as deep submissions to all major search engines including those which are country and industry-specific to help you get the best rankings possible in the best and most popular search engines.

•           Deep Submissions to top Search Engines: TSEOma, Alta Vista, Ask Jeeves, All the Web, Excite, HotBot, Fast, Google, Info seek, Jayde Online Directory, Lycos, MSN, WebCrawler, AOL, ODP and Yahoo (optimised pages)

•         Automated Submissions to 1500 Search Engines, Directories and Business Sites (home page)

•        Manual Submissions to Regional Search Engines and Directories (home page to 5 engines and directories)

•         Manual Submissions to Industry-Specific Search Engines and Directories (home page to 5 engines and directories)

•        Paid submissions on Yahoo.

           Submission report

Phase IV: Ranking Reports

• Ranking & Traffic Reports on Google, Google regional, Yahoo and MSN

Phase V: Maintenance

Consultants adhere to a pro-active approach and constantly monitor your website’s rankings and traffic, and analyse all relevant statistics. In case of a deviation from expected results, we do an in-depth review and implement effective measures so that your website remains most visible on major search engines.

• Review of Traffic

• Free consultation on Emerging trends in search engines

• Unlimited e-mail and telephone support

Review and Maintenance of rankings will involve the following:

• Review of optimised Content

• Reason for exit of users (Exit pages, Entrance pages, Bounce pages, Session time outs, Pages not reachable)

• Review of meta tags

• URL Renaming

• List of Broken links

• List of similar meta tags pages

• List of supplement results

• Monitoring of competitor’s rankings

• Permanent redirect

• Robot.txt

• Google site map

• Link Renaming

• Review of websites ranking better then the client’s

• Review of Technical Recommendations made

• Link Popularity

• Number of pages indexed in Google, MSN  and Yahoo

• W3C Validation

• URL Architecture

• Link Architecture

• Search engines updates

• Algorithm changes

Advanced

Advanced -  not offered by most SEOcompanies 

• Detailed Review & Analysis of the Website
• One way links
• 301 permanent redirects
• Content Optimisation
• Static Line of text
• Submissions to regional & industry specific search engines & directories
• Google Analytics- The most advanced Web analytic tool
• Competitor Analysis
• Technical Audit
• Google Sitemap
• Robots.txt
• Inbound links to optimised pages from content, images, etc
• Additional navigation bar for the optimised pages
• URL Architecture
• Competitor Ranking Report
• Traffic reports
• Maintenance
• Implementation of SEO changes on the Website

Project Timescales

12 months search engine optimisation

Global HQ will help you to monitor the success of your search engine optimisation with regular monthly (or weekly) reports on your website traffic, keyword ranking and conversion data.

Google Analytics can be used to give an insight into which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic and increase your conversions and profits.

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Ranking reports allow us to continually fine-tune your campaigns to ensure the best possible ranking position for all key-phrases, and to demonstrate a tangible and measurable return on your investment.

Keep tab on how your competition is faring! Competitor Monitoring includes generation of ranking reports for your competitors on a periodical basis. This helps you compare the standards of your online visibility with your competitors. 

 Search Engine Optimisation Timeframe