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A competitor http://www.childcarevouchers.co.uk . I have created a reverse Google search. The information provides the keywords they use. The page where the phrase can be found and PPC information.  The site (ASP) is not well optimised and should be a problem

to displace.

 #   Keyword   Type   Position   Average Cost Per Click   Max Cost Per Click   Clicks/Day   Cost/Day   Ad Count   Title   Body 1   Body 2   URL 
 1   childcare vouchers   Organic Listings   1   1.08   8.23   9.48   10.26   3   Childcare Vouchers - Helping with the cost of childcare   If you are a working parent Childcare Vouchers are the flexible, simple and cost effective way to cover your childcare costs. Find out more about how we can ...      http://www.childcarevouchers.co.uk/parent/helpwithchildcare/index.asp 
 2   child care vouchers   Organic Listings   1   1.07   7.32   4.74   5.07   5   Childcare Vouchers - Helping with the cost of childcare   If you are a working parent Childcare Vouchers are the flexible, simple and cost effective way to cover your childcare costs. Find out more about how we can ...      http://www.childcarevouchers.co.uk/parent/helpwithchildcare/index.asp 
 3   childcare vouchers   Organic Listings   2   1.08   8.23   9.48   10.26   3   Childcare Vouchers - Attract & retain working parents with Accor ...   Accor Services created the UKs first Childcare Voucher scheme in 1989. Find out how you can provide childcare flexible benefits to attract & retain working ...      http://www.childcarevouchers.co.uk/ 
 4   child care vouchers   Organic Listings   2   1.07   7.32   4.74   5.07   5   Childcare Vouchers - Attract & retain working parents with Accor ...   Accor Services created the UKs first Childcare Voucher scheme in 1989. Find out how you can provide childcare flexible benefits to attract & retain working ...      http://www.childcarevouchers.co.uk/ 
 5   flexible benefits uk   Organic Listings   6   0.00   0.00   0.00   0.00   2   Childcare Vouchers - Attract & retain working parents with Accor ...   Accor Services created the UKs first Childcare Voucher scheme in 1989. Find out how you can provide childcare flexible benefits to attract & retain working ...      http://www.childcarevouchers.co.uk/ 
 6   salarysacrifice   Organic Listings   8   0.00   0.00   0.00   0.00   0   Childcare Vouchers - Offer Childcare Voucher employee benefits ...   Childcare Vouchers are usually offered to employees as a voluntary benefit for working parents. Known as salary sacrifice, employees convert part of their ...      http://www.childcarevouchers.co.uk/employer/salarysacrifice/index.asp 
 7   salarysacrifice   Organic Listings   9   0.00   0.00   0.00   0.00   0   Childcare Vouchers - A working parents guide to salary sacrifice   Childcare Vouchers are usually offered as a voluntary benefit to staff wherebyyou canconvert part ofyour salary into vouchers. Find out more about salary ...      http://www.childcarevouchers.co.uk/parent/salarysacrifice/index.asp 
 8   accor   Organic Listings   9   0.26   0.55   560.90   145.05   3   Childcare Vouchers - Attract & retain working parents with Accor ...   Accor Services created the UKs first Childcare Voucher scheme in 1989. Find out how you can provide childcare flexible benefits to attract & retain working ...      http://www.childcarevouchers.co.uk/ 
 9   salary sacrifice scheme   Organic Listings   10   0.53   1.55   0.00   0.00   0   Childcare Vouchers - Offer Childcare Voucher employee benefits ...   This Salary Sacrifice Scheme can be run as a solo scheme or as part of a flexible benefits package. The key advantage is that the scheme can be run at no ...      http://www.childcarevouchers.co.uk/employer/salarysacrifice/index.asp 
 10   child care providers uk   Organic Listings   13   0.00   0.00   0.00   0.00   8   Childcare Vouchers - Attract & retain working parents with Accor ...   Accor Services created the UKs first Childcare Voucher scheme in 1989. Today, we are the UKs No. 1 provider of Childcare Vouchers to corporate ...      http://www.childcarevouchers.co.uk/ 
 11   salary sacrifice pension   Organic Listings   22   0.44   1.16   0.00   0.00   1   Childcare Vouchers - A working parents guide to salary sacrifice   The State Second Pension: The State Second Pension forms part of the State Pension. If your annual pay (less the amount of the salary sacrifice) is between ...      http://www.childcarevouchers.co.uk/parent/salarysacrifice/index.asp 
 12   working tax credit calculator   Organic Listings   33   0.20   0.39   21.33   4.27   4   Childcare Vouchers - Salary Sacrifice and Child Tax Credits   The amount of Working Tax Credit awarded depends on a number of factors including the number of ... Tax credit Estimator Tax and NI Savings Calculator ...      http://www.childcarevouchers.co.uk/parent/childtaxcredits/index.asp 
 13   salary sacrifice calculator   Organic Listings   33   0.37   0.92   1.58   0.59   0   Childcare Vouchers - Find out how much you can save on childcare ...   If you would like to receive a special Salary Sacrifice Guide (for Employers) relating to Childcare ... Tax credit Estimator Tax and NI Savings Calculator ...      http://www.childcarevouchers.co.uk/employer/employersavingscalculator/calculette.asp 
 14   child tax credit uk   Organic Listings   37   0.54   1.60   0.79   0.43   2   Childcare Vouchers - Salary Sacrifice and Child Tax Credits   The Working Tax Credit (WTC) and Child Tax Credit (CTC) started in April 2003. The amount of WTC award depends on a number of factors including the number ...      http://www.childcarevouchers.co.uk/parent/childtaxcredits/index.asp 
 15   salary sacrifice   Organic Listings   41   0.54   1.62   11.85   6.43   2   Childcare Vouchers - A working parents guide to salary sacrifice   Childcare Vouchers are usually offered as a voluntary benefit to staff wherebyyou canconvert part ofyour salary into vouchers. Find out more about salary ...      http://www.childcarevouchers.co.uk/parent/salarysacrifice/index.asp 
 16   salary sacrifice schemes   Organic Listings   47   0.51   1.46   0.00   0.00   1   Childcare Vouchers - Offer Childcare Voucher employee benefits ...   Known as salary sacrifice, employees convert part of their salary into ... Childcare Vouchers are an integral part of most flexible benefit schemes, ...      http://www.childcarevouchers.co.uk/employer/salarysacrifice/index.asp 
 17   sponsor a child uk   Organic Listings   49   1.03   6.18   0.00   0.00   57   Childcare Vouchers - Partnerships with the UKs leading childcare ...   Childcare Vouchers support & work closely with the UKs leading childcare ... You can sponsor a child for as little as ?12 a month, or persuade your company ...      http://www.childcarevouchers.co.uk/aboutus/partnerships/index.asp 
 18   child care costs uk   Organic Listings   49   0.00   0.00   0.00   0.00   5   Childcare Vouchers - Attract & retain working parents with Accor ...   Accor Services created the UKs first Childcare Voucher scheme in 1989. Find out how you can provide childcare flexible benefits ... How much does it cost ...      http://www.childcarevouchers.co.uk/